Director - HCM Sales

Company: Asure Software
Location: Santa Ana
Posted on: February 18, 2026

Job Description:

Job Description Job Description Salary: $115,000 - $130,000 Who we are Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owners mentality. We help businesses develop their Human Capital to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asures HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department. This is a hybrid position located at our Santa Ana, CA location. How you will contribute Our Director of HCM Sales oversees a team of Sales Executives. This position attracts, hires, coaches, mentors, andretainshigh performing Sales Executives in small business sales cycles with both net new and named accounts. Drivesrevenue through new client acquisition, current client penetration, meeting or exceeding all sales targets and performance metrics. Lead, inspire, manage, and mentor experienced sales executives to maximize their individual potential and professional growth as well as ability to function effectively as a team. Build a culture of accountability and urgency by transparentlyleveragingmetrics and reporting to drive the right behaviors. Develop a deep understanding of our product messaging, technology platform, partner ecosystem, and competitive landscape. Cultivate an environment of teamwork, openness, creativity, and continuous improvement. Support andassistsales executives with all aspects of the sales process including client presentations, proposals, contract negotiations, and finalclose. Develop andmaintainaccurateforecasts. Identifytopics and partner with salestrainerto plan product and competitive training sessions. Build excellent working relationships with all key business leaders, colleagues, and broaderteam. Listen carefully to prospects and clients to provide market feedback to the Product team and help prioritize functionality needed to drive sales opportunities. Partner withProfessionalServices team to provide newcustomersa seamless on-boarding experience. Creativelyidentifyand help drivenew programsto improve the sales organization. Collaborate with other senior leaders toestablishstrategic plans andobjectives. Qualifications Previoussuccess as a SaaSsoftware sales leader. Payroll and HCM experience preferred with a focus on small to mid-market targets. 10 years software or SaaS sales experience with a focus on consultative solutions selling. 5 years sales management experience in a rapidly growing and fast-paced environment. BachelorsDegreepreferred. Keen understanding of the SaaS model. Salesstarand masternegotiator. Experience working cross functionally, bridging the gap and relationships with Marketing, Product Marketing, Finance, HR etc. Driven Achiever You thrive on challenges and have a proven history of successfully leading teams to crush quotas andobjectives. Proven ability to recruit, train and scale against aggressive growth targets. Demonstrated ability to accurately forecast sales results using Salesforce. Compensation The base salary range for this position is $115,000.00 - $130,000.00, based on relevant experience, skills, and industry knowledge. The compensation package also includes an uncapped commission structure. Asure Software offers a variety of employee benefits. Salary information is determined by market location and is provided in accordance with state and local pay-transparency laws. Applicants should apply via www.asuresoftware.com/careers. Benefits Medical, Dental, Vision, HSA, FSA- All effective on day 1! Company paid Basic Life Insurance, AD, Long-Term Disability, and Short-Term Disability 401K Program with 3% safe harbor contribution Employee Stock Purchase Program Fitness Reimbursement Program Self-Managed PTO Our Mission To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us. Helping customers grow by getting the most from their human capital. Helping our employees grow personally and professionally. Growing relationships in our communities that inspire goodness. Grow shareholder value Our Vision Be the most trusted Human Capital Management resource to entrepreneurs everywhere. Our Values Reflect who we are and what we stand for as a company. Embrace Change Lead with Integrity Own the Outcome Deliver Awesome Be a Good Human We are an equal opportunity employer. NO AGENCIES PLEASE: Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asures mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

Keywords: Asure Software, Yorba Linda , Director - HCM Sales, Sales , Santa Ana, California